Just Phil is a bold, human-centred campaign site for a friend (and long-time client, Mixd.co.uk) riding the full Tour de France route, including transfers, in 2026 completely unsupported. The stripped-back design, strong typography and impactful imagery capture the grit and humility behind his 5,661km ride for Alzheimer’s Research UK.

For Just Phil, I created the full brand identity and campaign system, from logo and typography through to website, posters and merchandise. The visual language centres around bold, oversized type and stripped-back layouts, designed to contrast the humility of the name with the scale of the challenge. I developed a flexible identity that works across digital and physical touchpoints, including a responsive website, social assets and print collateral, ensuring consistency, clarity and emotional impact throughout the campaign.