In this self-initiated project, I’ve developed a concept campaign for The Body Shop that amplifies the brand’s values through bold visuals and empowering messaging. The idea is inspired by the fact that natural ingredients lie at the heart of The Body Shop’s products.
Continuing the hand-illustrated theme, the following concept focuses on Shea Body Butter and the Ghanaian women who are central to its story. By highlighting both the natural ingredient and the communities behind it, the design aims to celebrate authenticity, craft, and the human connection at the heart of the product.
For the Kiss Ready Lip Balm, I’ve created a bold, energetic campaign. Using a bright, vibrant color palette and custom hand-drawn bubble typography, the visuals are fun, edgy, and have a distinct personality. This approach is designed to connect with a younger, playful audience while bringing the product’s lively spirit to life.
This final concept is a celebration of International Women’s Day. The concept uses a series of bold, empowering straplines such as “My Body, My Rules” and “Bold by Nature” paired with confident, diverse portraits. The design takes inspiration from activist poster culture, with strong typography and striking simplicity, to highlight empowerment, individuality, and The Body Shop’s activist roots.
