Concepts For:

The Body Shop

Date:

September 2025

Concepts For:

The Body Shop

Date:

September 2025

Concepts For:

The Body Shop

Date:

September 2025

Nature's Gift

In this self-initiated project, I’ve developed a concept campaign for The Body Shop that amplifies the brand’s values through bold visuals and empowering messaging. The idea is inspired by the fact that natural ingredients lie at the heart of The Body Shop’s products.

Kiss Ready Lip Balm - Blueberry poster
Kiss Ready Lip Balm - Blueberry poster
Kiss Ready Lip Balm - Blueberry poster
Shea Butter Poster Campaign
Shea Butter Poster Campaign
Shea Butter Poster Campaign
Kiss Ready Lip Balm - Blueberry poster
Kiss Ready Lip Balm - Blueberry poster
Kiss Ready Lip Balm - Blueberry poster
Kiss Ready Lip Balm - Blueberry Tube
Kiss Ready Lip Balm - Blueberry Tube
Kiss Ready Lip Balm - Blueberry Tube
Kiss Ready Lip Balm - Blueberry Model
Kiss Ready Lip Balm - Blueberry Model
Kiss Ready Lip Balm - Blueberry Model
Natire's gift ingredients poster
Natire's gift ingredients poster
Natire's gift ingredients poster
Shea Butter Product shot
Shea Butter Product shot
Shea Butter Product shot
Shea Butter Product shot
Shea Butter Product shot
Shea Butter Product shot

Shea Body Butter

Shea Body Butter

Continuing the hand-illustrated theme, the following concept focuses on Shea Body Butter and the Ghanaian women who are central to its story. By highlighting both the natural ingredient and the communities behind it, the design aims to celebrate authenticity, craft, and the human connection at the heart of the product.

Shea Butter Illustrated Poster
Shea Butter Illustrated Poster
Shea Butter Illustrated Poster
Shea Butter Illustrated Poster
Shea Butter Illustrated Poster
Shea Butter Illustrated Poster
Shea Butter Illustrated Poster
Shea Butter Illustrated Poster
Shea Butter Illustrated Poster
Shea Butter Poster Campaign
Shea Butter Poster Campaign
Shea Butter Poster Campaign
Shea Butter Product shot
Shea Butter Product shot
Shea Butter Product shot
Shea Butter Product shot
Shea Butter Product shot
Shea Butter Product shot

Kiss Ready Lip Balm

Kiss Ready Lip Balm

For the Kiss Ready Lip Balm, I’ve created a bold, energetic campaign. Using a bright, vibrant color palette and custom hand-drawn bubble typography, the visuals are fun, edgy, and have a distinct personality. This approach is designed to connect with a younger, playful audience while bringing the product’s lively spirit to life.

Kiss Ready Lip Balm - Blueberry poster
Kiss Ready Lip Balm - Blueberry poster
Kiss Ready Lip Balm - Blueberry poster
Kiss Ready Lip Balm - Blueberry Tube
Kiss Ready Lip Balm - Blueberry Tube
Kiss Ready Lip Balm - Blueberry Tube
Kiss Ready Lip Balm - Blueberry Model
Kiss Ready Lip Balm - Blueberry Model
Kiss Ready Lip Balm - Blueberry Model
Kiss Ready Lip Balm - Cherry poster
Kiss Ready Lip Balm - Cherry poster
Kiss Ready Lip Balm - Cherry poster
Kiss Ready Lip Balm - Cherry Tube
Kiss Ready Lip Balm - Cherry Tube
Kiss Ready Lip Balm - Cherry Tube
Kiss Ready Lip Balm - Cherry Model
Kiss Ready Lip Balm - Cherry Model
Kiss Ready Lip Balm - Cherry Model
Kiss Ready Lip Balm - Mango poster
Kiss Ready Lip Balm - Mango poster
Kiss Ready Lip Balm - Mango poster
Kiss Ready Lip Balm - Mango Tube
Kiss Ready Lip Balm - Mango Tube
Kiss Ready Lip Balm - Mango Tube
Kiss Ready Lip Balm - Mango Model
Kiss Ready Lip Balm - Mango Model
Kiss Ready Lip Balm - Mango Model
Lip Balm Poster Campaign
Lip Balm Poster Campaign
Lip Balm Poster Campaign

International Women's Day

International Women's Day

This final concept is a celebration of International Women’s Day. The concept uses a series of bold, empowering straplines such as “My Body, My Rules” and “Bold by Nature” paired with confident, diverse portraits. The design takes inspiration from activist poster culture, with strong typography and striking simplicity, to highlight empowerment, individuality, and The Body Shop’s activist roots. 

Beauty without permission
Beauty without permission
Beauty without permission
Strong is beautiful
Strong is beautiful
Strong is beautiful
The future is ours
The future is ours
The future is ours
Power. Pride. Progress.
Power. Pride. Progress.
Power. Pride. Progress.
My body, my rules
My body, my rules
My body, my rules
Bold by nature
Bold by nature
Bold by nature
International Women's Day Window posters
International Women's Day Window posters
International Women's Day Window posters

What we did:

These conceptual projects were by myself and feature hand-illustrated assets and custom typography. The work also encompassed concept development, strapline creation, creative & art direction, color palette development, and graphic design across all pieces.

Creative Direction

Art Direction

Graphic Design

Illustration

Iconography

Typography

What we did:

These conceptual projects were by myself and feature hand-illustrated assets and custom typography. The work also encompassed concept development, strapline creation, creative & art direction, color palette development, and graphic design across all pieces.

Creative Direction

Art Direction

Graphic Design

Illustration

Iconography

Typography

What we did:

These conceptual projects were by myself and feature hand-illustrated assets and custom typography. The work also encompassed concept development, strapline creation, creative & art direction, color palette development, and graphic design across all pieces.

Creative Direction

Art Direction

Graphic Design

Illustration

Iconography

Typography

More Projects:

People we've made things for:

Over the years I've had the privilege work with many great people and companies in both design and photography.

People we've made things for:

Over the years I've had the privilege work with many great people and companies in both design and photography.

People we've made things for:

Over the years I've had the privilege work with many great people and companies in both design and photography.