I led the rebrand for Plug Digital, a Denver- and Detroit-based agency specialising in design and development for e-commerce businesses. The work included a new logo, colour palette, typography system, custom illustrations and iconography, and a redesigned homepage.

The rebrand began with a review of Plug Digital’s positioning and visual identity. I created a clean, digital-first logo mark, paired with a bold, minimal colour palette and expressive typography. Custom illustrations and icons added personality, while the redesigned homepage brought everything together in a more engaging and user-friendly way.